E Myth Revisited - Unabridged

"Gerber loves to exhort people to develop powerful visions for their companies." —Fortune

In this compact disc edition of the totally revised underground bestseller The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.

 

He walks you through the steps in the life of a business— from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.

 

Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

MICHAEL E. GERBER is the Founder and Chairman of E-Myth Worldwide, where he originated his own unique form of small business reengineering processes on behalf of his more than 25, 000 small business clients.